Wilier

Wilier was founded in 1906 by Pietro Dal Molin in a small workshop on the banks of the river Brenta near Bassano del Grappa, Italy — making it one of the oldest bicycle manufacturers still in operation anywhere in the world. The name itself carries the brand’s history: “Wilier” is an acronym for W l’Italia Liberata e Redenta (“Long live Italy, liberated and redeemed”), and “Triestina” was added in 1945 in solidarity with the then-disputed city of Trieste — along with the brand’s distinctive red colourway, drawn from the city’s coat of arms.

Wilier’s racing pedigree runs deep: Fiorenzo Magni won the 1948 Giro d’Italia on a Wilier, the brand took back-to-back Tour of Flanders victories in 1949 and 1950, and Michele Scarponi won the Giro again in 2011. Today Wilier supplies the Groupama-FDJ WorldTour team, and the brand’s flagship models still reference that history directly — the Ramato colourway on the current 0 SLR is a direct callback to Magni’s 1948 copper-red winning bike.