Quintana Roo

Quintana Roo was founded in 1987 by Dan Empfield, and effectively invented the triathlon-specific equipment category from nothing. Its first product was the world’s first wetsuit designed exclusively for triathlon — Empfield sewed early prototypes himself, having worked out that the right suit could cut real time off a swim leg. Two years later, in 1989, he applied the same thinking to a bike: the Superform, the first bicycle ever built specifically for triathlon, designed “from the aerobars back” around a rider who still has a marathon to run. Ray Browning rode it to a course record at Ironman New Zealand the same year it launched.

That singular focus — triathlon and only triathlon — has stayed constant for almost four decades, through the Kilo, the PR series, and today’s V-PRi. In February 2025, Quintana Roo became the Official Bike Supplier of IRONMAN, a fitting milestone for the brand that built the category in the first place.