Expert Guidance. Local Service. Proven Results.
15 years of helping triathletes achieve their goals through expert advice, professional fitting, and genuine passion for the sport.
- Retül Certified Bike Fitter
- Ironman Finisher
- 15+ Years Triathlon Experience
Why Tri Harder?
What Makes Us Different
We're not just selling gear—we're helping you perform better, prevent injury, and enjoy the sport we love. Every recommendation is backed by experience, every fitting is personal.
Real Expertise
Retül certified bike fitting, wetsuit fitting specialist, and competitive triathlete. Ben has raced the distances, worn the gear, and understand what actually works—not just what sells.
Triathlete Since 2008
From sprint distances to Ironman, Ben has competed across the UK and beyond. That hands-on experience informs every recommendation, every fitting, every conversation.
Norfolk's Tri Community
We're part of the local triathlon family—supporting clubs, sponsoring races, and celebrating your PBs. When you succeed, we succeed. It's that simple.
How We Help You Perform
Our Services
Bike Fitting
Retül 3D motion capture bike fitting—precision alignment to prevent injury and maximise power.
Wetsuit Fitting
Expert fitting and advice to find the perfect wetsuit for your body type and swimming style. * Remote appointments available.
Workshop Services
Full bike servicing, repairs, and upgrades—keeping your equipment race-ready year-round.
A little bit about Tri Harder
Tri Harder was established in 2012 and moved to a new, bigger shop in 2020 which has allowed us to provide a superb place to come and shop. We pride ourselves on our knowledge and customer service along with carefully selecting the products and brands we stock. Trained mechanics, coaches and bike fitters make up the team and across them there is a passion for all types of cycling. We love talking about triathlon, bikes and cycle kit, swimming and wetsuits, and work hard to break down the barriers people have when it comes to buying bikes, tri gear and wetsuits. There are no silly questions and we endeavour to work with you to ensure you select the right products for your needs. With the addition of a coffee bar, designated bike fit studio, treatment room and bespoke workshop, we think Tri Harder provides a fantastic place to visit and shop.
